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Brief Resume

Professional Work Experience

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2022 - Present

Communications Manager & Copywriter

Habitat for Humanity
of Greater Los Angeles

I have honed my skills in crafting compelling narratives, ensuring impeccable grammar, and maintaining a consistent brand voice across various platforms. I develop targeted copy for newsletters, emails, and blog posts, contributing to high audience engagement.

2020 - present

Co-Founder, Editor, and Copywriter

Bee Infinite Publishing

As a self-starting entrepreneur, I dive into creative writing and book production to contribute diverse indie literature to the LA book scene. I manage our website and product pages, designed content, and implemented HTML. I establish workflows for audience segmentation and A/B testing, and maintain publication schedules. Using my public relations skills, I create partnerships with local shops, bookstores, podcasts, and book festivals (Los Angeles Times Festival of Books), for events and book promotion.

2019 - 2022

Communications Strategist & Copywriter

Going Public PR

As a public relations specialist, I wrote exciting press releases, generated high-impact media placements, and garnered awards and speaking engagements for clients in tech, social impact, real estate, and entertainment. I also contributed to diverse publications and websites such as Authority Magazine, Blavity

Education

2014 - 2018

Pitzer College | Bachelor of Arts in English Literature and Environmental Analysis

My degrees in English Literature and Environmental Analysis equipped me with a deep understanding of storytelling, rhetoric, research and literary analysis. My academic journey has helped me center social impact and environmental awareness in my career.

Skills & Expertise

Proficient in SEO optimization, content management systems, and email marketing strategies.

 

Experienced in crafting engaging copy for diverse audiences.

 

Skilled in conducting in-depth research and interviews for content development.

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  • CRM Strategy & Loyalty Program Management

  • A/B Testing & Audience Segmentation

  • SMS, Email, and Push Notification Design

  • Campaign Reporting & Analytics (Google Analytics)

  • Cross-functional Team Collaboration

  • HTML Coding

  • Figma and Canva

  • Microsoft Office Suite

  • WordPress CMS, WIX & Squarespace

Follow Me

  • LinkedIn

© 2024 By Kai McDaniel.

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