Brief Resume
Professional Work Experience
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2022 - Present
Communications Manager & Copywriter
Habitat for Humanity
of Greater Los Angeles
I have honed my skills in crafting compelling narratives, ensuring impeccable grammar, and maintaining a consistent brand voice across various platforms. I develop targeted copy for newsletters, emails, and blog posts, contributing to high audience engagement.
2020 - present
Co-Founder, Editor, and Copywriter
Bee Infinite Publishing
As a self-starting entrepreneur, I dive into creative writing and book production to contribute diverse indie literature to the LA book scene. I manage our website and product pages, designed content, and implemented HTML. I establish workflows for audience segmentation and A/B testing, and maintain publication schedules. Using my public relations skills, I create partnerships with local shops, bookstores, podcasts, and book festivals (Los Angeles Times Festival of Books), for events and book promotion.
2019 - 2022
Communications Strategist & Copywriter
Going Public PR
As a public relations specialist, I wrote exciting press releases, generated high-impact media placements, and garnered awards and speaking engagements for clients in tech, social impact, real estate, and entertainment. I also contributed to diverse publications and websites such as Authority Magazine, Blavity.
Education
2014 - 2018
Pitzer College | Bachelor of Arts in English Literature and Environmental Analysis
My degrees in English Literature and Environmental Analysis equipped me with a deep understanding of storytelling, rhetoric, research and literary analysis. My academic journey has helped me center social impact and environmental awareness in my career.
Skills & Expertise
Proficient in SEO optimization, content management systems, and email marketing strategies.
Experienced in crafting engaging copy for diverse audiences.
Skilled in conducting in-depth research and interviews for content development.
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CRM Strategy & Loyalty Program Management
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A/B Testing & Audience Segmentation
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SMS, Email, and Push Notification Design
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Campaign Reporting & Analytics (Google Analytics)
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Cross-functional Team Collaboration
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HTML Coding
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Figma and Canva
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Microsoft Office Suite
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WordPress CMS, WIX & Squarespace